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Analytics & Tracking

Streamline your data and make informed business decisions.

GUIDING PRINCIPLES

We’ve learned that in digital marketing, the road to success is paved with data. Let us be your trusted partner in unlocking the full potential of website analytics, driving informed decisions, and achieving unprecedented growth for your business.

Our approach is to use complex technologies to deliver a simple, digestible set of metrics that allow you to make effective decisions. Have you ever found yourself scrolling through pages of data trying to find the metrics you care about? If so, we can help!

FEATURED CASE STUDY

ACIST Medical Systems

ACIST Medical Systems is a manufacturer and international distributor of medical devices that specializes in creating equipment used by cardiologists. NorthWing Digital has assisted ACIST with translating their website into multiple languages and creating different versions of the site that can be managed by regional web teams. Our team continues to provide ACIST with web maintenance, support, and SEO.

FEATURED CASE STUDY

ACIST Medical Systems

Analytics & Tracking Resources

Why Google’s Deleting Universal Analytics Data & How to Export

Recently, all users of Google Analytics 4 received an email informing them that their historical data from Universal Analytics will be deleted on July 1, 2024. Continue reading to learn everything you need to know about what this means for your business.

Stop Missing Phone Call Conversions by Using Callrail

Accurate conversion tracking is crucial for effective management of a digital marketing campaign. If you don’t have fully accurate data on the leads or conversions coming from your campaign, you can’t properly assess its ROI. Continue reading to learn why this happens and how to more accurately track phone call conversions.

What is the Most Important Digital Marketing Metric?

When it comes to digital marketing, there’s no clear consensus on what the most important metric is. Arguably the most important metric – and the one that most often seems to be ignored – is the conversion rate of a website. Keep reading to learn why your conversion rate is so important to the success of your digital marketing.

Request a Discovery Call

At NorthWing Digital, we engage with potential clients by providing “Value First”. Our engagements start with a conversation about your goals, not ours. From there, our team works diligently to provide an honest assessment of your current efforts and a plan to help you achieve success. Whether or not you decide to work with us, you’ll leave the conversation with a deeper understanding of your marketing efforts and actionable insights to drive your strategy forward.