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Search Engine Optimization

Build the foundation of your long-term marketing strategy with SEO.

GUIDING PRINCIPLES

In this digital world of ours, there’s nothing more important than making sure your business appears in searches by your target clients. Our approach focuses on long-term, sustainable strategies that increase organic search traffic over time. We provide our clients with more sales opportunities, higher user engagement with their brand, and a clear position ahead of their competition in search.

FEATURED CASE STUDY

YMCA of the North

YMCA of the North partnered with NorthWing Digital to enhance their digital marketing efforts, focusing on increasing memberships and driving registrations for various programs. Our team optimized Google Ads campaigns, revamped their advertising strategy with Connected TV and Meta platforms, and developed a live dashboard for streamlined analytics and reporting. We continue to support YMCA of the North with ongoing paid digital ads management and analytics tracking to drive measurable results and support their mission.

FEATURED CASE STUDY

YMCA of the North

Search Engine Optimization Resources

Google AI Overview: Everything You Should Know for SEO

Recently, one of the most discussed topics in the world of search engine optimization (SEO) has become the rollout of Google AI Overview. Only time will tell how much AI Overview impacts SEO campaigns in the long run. At NorthWing Digital, we’re monitoring Google AI Overview to determine its short-term impact on SEO

Google’s 2024 Core Spam Update – Impact & Implications

At the end of June 2024, Google implemented a core spam update – but what exactly this update entails is somewhat nebulous. Continue reading to learn more about what is targeted by this recent Google core update.

Do You Have a Sales Problem or a Marketing Problem?

It’s a question that our agency gets asked all the time: “Do we have a sales problem or a marketing problem?” Continue reading to learn more about how to identify issues hindering marketing and sales efforts.

Request a Discovery Call

At NorthWing Digital, we engage with potential clients by providing “Value First”. Our engagements start with a conversation about your goals, not ours. From there, our team works diligently to provide an honest assessment of your current efforts and a plan to help you achieve success. Whether or not you decide to work with us, you’ll leave the conversation with a deeper understanding of your marketing efforts and actionable insights to drive your strategy forward.