Phone Calls: The Most Commonly Missed Conversion Metric Accurate conversion tracking is crucial for effective management of a digital marketing campaign. If you don’t have fully accurate data on the
Will ChatGPT Improve My SEO? Artificial intelligence (AI) has been used for written content generation in the last few years and, recently, the software has improved substantially. ChatGPT has recently
How to Show the Value of SEO Services One of the biggest challenges for both digital marketing agencies and their clients is developing a process to properly analyze and show
What a Digital Marketing Agency Should Ask New Clients At NorthWing Digital, when we’re talking with a potential client, we start our process by asking a lot of questions. When
What are Funnels in Digital Marketing? If you’ve spent any time focusing on your digital marketing, you’ve probably heard the word “funnel” thrown around. The term relates to driving traffic
Do Google Ads Work? One of the most common questions that clients ask digital marketing agencies is: “Do people click on Google Ads?” The simple, short, and sweet answer is
Understanding the Importance of LTV in Digital Marketing Spend A common mistake that companies make when planning out their marketing spend is failing to understand the lifetime value (LTV) of
The Benefits of Google Guaranteed & Local Service Ads In case you’re unfamiliar, to be “Google Guaranteed” is to be verified as a reputable business by Google, guaranteeing the quality
Focusing Google Ads Spend for Better ROI Oftentimes, business owners reach out to digital marketing agencies because they’ve been running Google Ads – or some other type of online advertising
Will Google Ads Improve My SEO? It’s a question that digital marketing companies get asked all the time: does paying for Google Ads improve your website’s search engine optimization (SEO)?
Conversion Rate: The Most Important Metric in Digital Marketing When it comes to digital marketing, there’s no clear consensus on what the most important metric is. Arguably the most important
Website Refresh vs. Website Rebuild: Which Do I Need? “Website refresh” and “website rebuild” are two terms that are often thrown around interchangeably, despite meaning different things. A website refresh
At NorthWing Digital, we engage with potential clients by providing “Value First”. Our engagements start with a conversation about your goals, not ours. From there, our team works diligently to provide an honest assessment of your current efforts and a plan to help you achieve success. Whether or not you decide to work with us, you’ll leave the conversation with a deeper understanding of your marketing efforts and actionable insights to drive your strategy forward.