How Unlinked Google Accounts Can Harm Your Lead Flow Recently, Google has been intensifying their policy requirements around the various marketing properties that they offer to businesses. One of these
The Importance of the Discovery Process in Web Projects When it comes to website projects, the importance of the discovery process cannot be overstated. In case you’re unfamiliar with the
Elementor vs. Divi: What’s the Best Page Builder? In the web design and development industry, technology is constantly changing and agencies operating in this space must decide what technology will
The Importance of Website Uptime Monitoring Website uptime monitoring is the simplest, highest value service that a web maintenance agency can offer to their clients. If you’d like to learn
Google Releases New Update Regarding AI Content The implementation of AI content in the web marketing industry has recently become a hot topic in the wake of ChatGPT being launched. On
Benefits of Proactive WordPress Website Maintenance One of the areas where the biggest disconnect between digital marketing agencies and their clients occurs is the idea of web maintenance, specifically on
A Guide to Proper Location Targeting in Google Ads One of the most important components of a winning Google Ads campaign is proper location targeting. One of the main reasons that Google
How Much Should I Spend on Google Ads? When clients discuss their marketing budget with a digital marketing agency, one of their most commonly asked questions tends to be “how
Phone Calls: The Most Commonly Missed Conversion Metric Accurate conversion tracking is crucial for effective management of a digital marketing campaign. If you don’t have fully accurate data on the
Will ChatGPT Improve My SEO? Artificial intelligence (AI) has been used for written content generation in the last few years and, recently, the software has improved substantially. ChatGPT has recently
How to Show the Value of SEO Services One of the biggest challenges for both digital marketing agencies and their clients is developing a process to properly analyze and show
What a Digital Marketing Agency Should Ask New Clients At NorthWing Digital, when we’re talking with a potential client, we start our process by asking a lot of questions. When
At NorthWing Digital, we engage with potential clients by providing “Value First”. Our engagements start with a conversation about your goals, not ours. From there, our team works diligently to provide an honest assessment of your current efforts and a plan to help you achieve success. Whether or not you decide to work with us, you’ll leave the conversation with a deeper understanding of your marketing efforts and actionable insights to drive your strategy forward.