About Jake Leiby - VP Of Operations / Business Development at NorthWing Digital

Home > About > About Jake

Meet Jake Leiby

Hometown

Delafield, WI

Favorite Hobbies

I love spending time with my family. We try to do as much as we can to entertain our two kids with an occasional brewery thrown in. Going for summer hikes or taking the kids to the park fills up our weekends.

What Inspired You to Get Into Digital Marketing?

I entered the world of marketing as an Account Executive for CBS Radio. We would build out strategy and reach for our clients through radio campaigns. I gravitated towards the data and analytics that could be tracked through digital marketing campaigns. There is always a data story that can drive us in an informed direction. I thoroughly enjoy breaking down the story to continue to elevate campaigns. The analytics spoke to me and have led me to be a part of this great digital marketing team.

What is Your Favorite Thing About Working At NorthWing Digital?

The people and the clients. Everyone we work with lives by the core values of NorthWing. It’s fun knowing that we are all here trying to help others succeed. With campaign success, we can make an impact on more lives than just our immediate families. When revenue grows for our clients, they can hire more people, which in term can feed more families. It is a great snowball effect of success.

What is Your Favorite NorthWing Digital Core Value and Why?

I love Better Together, which applies to both the NWD team and our clients. If we are all focused on the same goals, KPIs, and wins in a seamless fashion we will have greater success. It takes communication at a high level from everyone, clear understanding of roles, and knowing that we can succeed as one.