NorthWing Digital Privacy Policy

Effective Date: January 2026

Last Updated: January 2026


About This Policy

This Privacy Policy describes how NorthWing Digital (“we,” “us,” or “our”) collects, uses, and protects information through our website at https://northwingdigital.com (the “Website”).

This policy applies only to our Website. It does not cover:

  • Client websites we build or manage on behalf of clients
  • Data we access as part of providing services to clients
  • Information collected by our clients through their own websites


Contact Us:



What Information We Collect

Information You Provide Directly

When you contact us through our Website, we may collect:

  • Name – So we know who we’re talking to
  • Email address – To respond to your inquiry
  • Company name – To understand your business context
  • Phone number – If you choose to provide it
  • Message content – Whatever you tell us in contact forms

We only collect information you voluntarily provide through:

  • Contact forms
  • Project inquiry forms
  • Newsletter signups (if applicable)
  • Email communications

Information Collected Automatically

When you visit our Website, we automatically collect:

  • Usage data – Pages viewed, time spent, links clicked
  • Device information – Browser type, operating system, device type
  • Location data – General geographic location (city/region level, not precise)
  • Referral source – How you found our Website

This information is collected through:

  • Google Analytics – Website analytics and performance tracking
  • Cookies and similar technologies – See “Cookies” section below


How We Use Your Information

Contact Inquiries

When you contact us, we use your information to:

  • Respond to your questions
  • Provide information about our services
  • Follow up on potential projects
  • Send you relevant information you requested

Website Analytics

We use automatically collected information to:

  • Understand how visitors use our Website
  • Improve Website performance and user experience
  • Identify technical issues
  • Measure effectiveness of our content

Legal Compliance

We may use your information to:

  • Comply with legal obligations
  • Respond to legal requests
  • Protect our rights and property
  • Prevent fraud or security issues


How We Share Your Information

We Do Not Sell Your Information

We do not sell, rent, or trade your personal information to third parties for marketing purposes.


Service Providers We Use

We share information with trusted service providers who help us operate our Website:

Google Analytics

  • Purpose: Website analytics and performance measurement
  • What they receive: Usage data, device information, general location
  • Privacy policy: https://policies.google.com/privacy

Email Service Provider (if applicable)

  • Purpose: Sending communications you requested
  • What they receive: Name, email address, subscription preferences
  • Google Workspace and Gmail Privacy policy: https://policies.google.com/privacy

Web Hosting Provider

  • Purpose: Hosting our Website and storing contact form submissions
  • What they receive: All Website data
  • Flywheel and WPengine Privacy Policy: https://wpengine.com/legal/privacy/

All service providers are contractually required to protect your information and use it only for the purposes we specify.


Required Disclosures

We may disclose your information when required by law:

  • To comply with legal process (subpoenas, court orders)
  • To protect our rights and property
  • To investigate fraud or security issues
  • To protect the safety of our users or the public

Business Transfers

If NorthWing Digital is acquired or merged with another company, your information may be transferred to the new owner as part of that transaction.


How Long We Keep Your Information

We retain information based on its purpose:

Contact Inquiries: 3 years after last contact

  • Allows us to reference past conversations
  • Aligns with our project documentation retention

Website Analytics: Per Google Analytics retention settings (typically 26 months)

Newsletter Subscriptions: Until you unsubscribe

Legal Records: As required by law (typically 7 years for business records)

After retention periods expire, we securely delete information from our systems.


Cookies and Tracking Technologies

What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites remember your preferences and understand how you use the site.

How We Use Cookies

Essential Cookies (Required for Website Function)

  • Session management
  • Security and authentication
  • Form submission handling

Analytics Cookies (Google Analytics)

  • Track which pages are visited
  • Measure time spent on site
  • Understand visitor flow
  • Identify popular content

Your Cookie Choices

Browser Settings: You can configure your browser to:

  • Block all cookies
  • Delete cookies after each session
  • Accept cookies only from specific sites

Google Analytics Opt-Out: Install the Google Analytics opt-out browser add-on at https://tools.google.com/dlpage/gaoptout

Note: Blocking essential cookies may prevent some Website features from working properly.


Your Privacy Rights

Depending on where you live, you may have the following rights:

Access and Correction

  • Request a copy of information we have about you
  • Ask us to correct inaccurate information

Deletion

  • Request deletion of your information
  • We will delete unless we have a legal obligation to retain it

Opt-Out

  • Unsubscribe from email communications (link in every email)
  • Opt out of analytics tracking (see “Cookies” section)

Data Portability

  • Request your information in a portable format

Objection

  • Object to processing of your information for certain purposes

To Exercise Your Rights:

Email us at privacy@northwingdigital.com with your request. We will respond within 30 days.

We may need to verify your identity before fulfilling your request to protect your privacy.


Security

We take reasonable measures to protect your information:

  • Encryption: Website uses HTTPS/TLS encryption for data in transit
  • Access Controls: Limited access to personal information based on job role
  • Secure Storage: Information stored in secure, password-protected systems
  • Regular Updates: Security patches and updates applied promptly

However, no internet transmission is completely secure. While we strive to protect your information, we cannot guarantee absolute security.


Children’s Privacy

Our Website is not directed to children under 13. We do not knowingly collect information from children under 13. If we learn we have collected information from a child under 13, we will delete it promptly.


Third-Party Websites

Our Website may contain links to other websites we do not control. This Privacy Policy does not apply to those websites. We recommend reviewing the privacy policies of any third-party websites you visit.


California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

Right to Know: What personal information we collect, use, and share
Right to Delete: Request deletion of your personal information
Right to Opt-Out: Opt out of sale of personal information (Note: We do not sell personal information)
Right to Non-Discrimination: We will not discriminate against you for exercising your rights

To exercise these rights, contact us at privacy@northwingdigital.com or call (952) 378-1358.


European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), you have additional rights under the General Data Protection Regulation (GDPR):

Legal Basis for Processing:

  • Consent: When you submit a contact form or sign up for communications
  • Legitimate Interests: Website analytics to improve user experience
  • Legal Obligations: Compliance with applicable laws

Your Rights:

  • Access, correct, or delete your personal information
  • Object to or restrict processing
  • Data portability
  • Withdraw consent
  • Lodge a complaint with your data protection authority

Data Transfers: Your information may be transferred to and processed in the United States. We ensure appropriate safeguards are in place for international transfers.


Changes to This Policy

We may update this Privacy Policy from time to time. When we make changes:

  • We will update the “Last Updated” date at the top
  • Significant changes will be communicated via email or prominent Website notice
  • Continued use of the Website after changes constitutes acceptance

We recommend reviewing this policy periodically to stay informed about how we protect your information.


Questions or Concerns

If you have questions about this Privacy Policy or how we handle your information:

Email: privacy@northwingdigital.com
Phone: (952) 378-1358
Mail: NorthWing Digital, 910 Mainstreet, Hopkins, MN 55343

We will respond to your inquiry within 5 business days.