Tyler Hetland - northwingdigital

Home > About > About Tyler

Meet Tyler Hetland

Hometown

Minneapolis, MN

Favorite Hobbies

Family time is where it’s at for me these days, adventuring around the Twin Cities with my wife and two little ones and finding new things for us to explore together. When I get a little time to myself, you’ll usually find me working my way through a good book, heading up to Northern Minnesota for hunting season, or getting a board or video game night going with friends.

What inspired you to get into digital marketing?

I started my career in sales, and a lot of my time there was spent trying to figure out why buyers made the decisions they made. That question kept pulling me toward marketing. Eventually I went back to school for my MBA with a focus on marketing, and I spent the following years at agencies working in strategy, helping teams of marketers get closer to their clients’ customers so the work was both effective and relevant to the people it was meant to reach.

What is your favorite thing about working at NorthWing Digital?

What I love most is the balance this team strikes. There’s real fun here, people don’t take themselves too seriously, but it never comes at the expense of the work. That mix of genuine enjoyment and commitment to quality is what makes this such an amazing place to work.

What is your favorite NorthWing Digital core value and why?

Be Curious. There’s no one-size-fits-all playbook in this business, every brand is its own puzzle. Staying curious, pushing to understand more, and always looking for what’s just around the corner in how our clients market themselves and the tools we have to support them — that’s what keeps me energized and I love seeing that curiosity every time in our team.