Coral Luoma - northwingdigital

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Meet Coral Luoma

Hometown

Eagan, MN

Favorite Hobbies

I’m usually staying active with Pilates or Barre, tracking down a strong cup of coffee, or spending time at the piano. I love anything on or near the water (I mean, my name is Coral), along with hiking and getting lost in a great non-fiction book. When it comes to outdoor recreation, I’m basically a kid at heart. If it’s motorized, I’m in. I also figure skate, enjoy writing, and am a bit of a car buff!

What Inspired You to Get Into Digital Marketing?

I first got into digital marketing while owning my own business, where I quickly realized just how many paths and opportunities it offers. I was drawn to both the strategic and creative sides, as well as the chance to build genuine relationships. I enjoy problem-solving and being innovative, along with exploring the psychological side of what drives people to take action and why. I especially enjoy copywriting and creating content that resonates with my audience, and as an author of a couple of e-books, I have been able to bring that passion to life.

What is Your Favorite Thing About Working At NorthWing Digital?

The culture stood out to me immediately. From the moment I stepped in, I could tell it’s truly a great place to work. They don’t just talk the talk, but they walk the walk. I admire how goal-driven they are and their commitment to continually improving for both themselves and their clients. It’s clear NWD is going to keep doing bigger and better things, and I wanted to be part of that.

What is Your Favorite NorthWing Digital Core Value and Why?

All of our core values are important, but I have to go with ‘Get Stuff Done’ and ‘Transparency.’ Transparency stands out because it feels like it’s becoming rarer in business and in the world. Honesty goes a long way and is the foundation of trusting relationships, both internally and externally. My second favorite is ‘Get Stuff Done.’ I’m very task-oriented and love working through lists and checking things off. I’m always on a mission, and I thrive in environments where execution and achieving goals are a priority. I genuinely enjoy hitting them.