Do People Actually Click on Paid Google Ads?

Do Google Ads Work?

One of the most common questions that clients ask digital marketing agencies is: “Do people click on Google Ads?” The simple, short, and sweet answer is yes, people do click on Google Ads, but there’s a few reasons why, and also a few reasons why the perception from some is that they don’t. If you’d like to learn more about the efficacy of Google Ads, just keep reading.

How Google Ads Can Help Your Marketing Efforts

The reason so many people are skeptical that Google Ads are beneficial is that many people are in the habit of scrolling past the ads they see to click on a standard search result. It’s true that organic results through Google get more clicks than ads do. While the highest volume of traffic to a website comes from clicks on search results, that doesn’t mean that no one clicks on Google Ads.

Even though people tend to click on ads at a lower volume than search results, you can still drive very relevant traffic to your site through Google Ads. Oftentimes, the reason that searchers fail to click on ads is that the ads have almost nothing to do with what they searched for. There are a variety of reasons this happens, but one of the main reasons is that Google Ads campaigns are sometimes not managed very effectively. If these ads are showing up for searches that have nothing to do with them, they’re going to be ignored and they’ll be a waste of money.

This is why effective management of Google Ads is so important. If a campaign can be properly optimized to get relevant results in the ad space, they can be a very effective tool for driving traffic to a website. After all, Google Ads show up before organic search results, which means that – if the ads are relevant – people are likely to click on them first.

It’s also worth noting that there is a percentage of people who are always clicking on Google Ads. So there is a benefit to working to improve your organic positioning, but there’s also a benefit to optimizing your Google Ads, which is why it’s usually best to place focus into both.

A final important point to note is that as Google search results expand, Google is growing the number of ads that are showing in the search results. This means that every year, more and more users are clicking on ads because a larger percentage of the search results that pop up are ads instead of organic results. So if you can set up a good Google Ads strategy now, it’s going to pay off more in the long run.

Want More Info About Google Ads?

In summary, people do click on Google Ads as long as those ads are managed well and showing up for relevant searches. If you’d like to learn more about how Google Ads can be a boon to your digital marketing efforts, get in touch with NorthWing Digital today.

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