Focusing Google Ads Spend for Better ROI
Oftentimes, business owners reach out to digital marketing agencies because they’ve been running Google Ads – or some other type of online advertising – and seeing very little return on their investment. Read on to learn one of the most common reasons why this happens and how switching up an existing Google Ads campaign can improve your business’s ROI relatively quickly.
How to Effectively Focus Your Google Ads Spend
The most common reason that Google Ads campaigns don’t yield good results is that they’re structured so that too little money is being spent across all the services that a company offers. Every company has a limited budget for advertising; the key to a successful Google Ads campaign is to determine how best to utilize that budget to maximize your ROI.
To ensure the best ROI from your Google Ads, you should start by analyzing each of your business’s service offerings to determine which have the largest capacity to bring in revenue and turn a profit. Many companies spread their digital marketing budget too thin by trying to devote a percentage of the budget to every service. When focusing your Google Ads spend, you should prioritize the highest revenue service offerings that produce the most profit.
If one particular service is generating more revenue and profit than any other, you may even want to focus your entire Google Ads spend on just that one service to make sure it receives the volume of leads that your company needs. Once you’ve generated results from focusing on the highest revenue, highest profit service(s), then you can expand the campaign to start promoting your other service offerings.
Looking for Help to Focus Your Google Ads Spend?
If you’ve been struggling to effectively focus your Google Ads campaign, it may be beneficial to get some help from an experienced digital marketing agency. Connect with NorthWing Digital today if you’d like to learn more about how to focus your Google Ads spend for the highest possible ROI.