Case Study

Civil Specialties

Civil Specialties

Services Provided

Google Ads, SEO, Web Design, Web Development

Client Goals

Civil Specialties originally built their business off of relationships and word-of-mouth. They came to NorthWing Digital with a desire to grow above and beyond their current client base by driving more new business through their website. They had a functional website but had never focused on driving traffic and sales through the web. Their primary goal was to build a new sales channel as a supplement to their existing relationships and referrals.

Our Strategy

After our initial research, we recommended Civil Specialties engage in a targeted Google Ads campaign focused on driving traffic for users searching for house demolition, building demolition and swimming pool removal. In addition to this, we recommended a Search Engine Optimization campaign to effectively target users in specific cities around the Minneapolis metro area. Civil Specialties also chose to redesign their website completely to a more user-friendly format that focuses more on driving conversions.


By combining a website redesign, targeted Google Ads and SEO Civil Specialties now has a predictable, profitable lead channel through their website that generates over $300,000 in yearly revenue. This strategy has allowed them to significantly expand their business and proactively win more profitable projects due to the ability to target their advertising to exactly the type of project they want.


Leads per Month


Increase in Web Leads


Increase in Search Traffic


Revenue Through the Web

NorthWing Digital has been an amazing partner with the growth of our company. Initially, we were unsure of which marketing channels would provide the highest return on investment. NorthWing was honest and strategic in building a winning campaign that has helped take our business to the next level.

– Brian Wisney, Owner