CASE STUDY

SEO
WEB DESIGN &
DEVELOPMENT

CLIENT GOALS

Following a rebranding, the team at ABM Respiratory Care came to us with the goal of creating a more technologically advanced website. As one of the players in the rapidly expanding ventilator market, ABM has experienced exponential growth during the Covid-19 pandemic, making their need for a robust website even more critical. Our goal was to build a website that would be in line with their new brand and help establish them as a thought leader in the competitive respiratory industry while also managing their SEO and Google Ads to heighten their online presence.

OUR STRATEGY

After talking with the team at ABM, we built a completely new site that was both aesthetically pleasing and full of information tailored to different audiences. We included details and images of ABM’s products along with sections dedicated to news, events and thought leadership blogs. Additionally, we connected ABM’s LinkedIn feed with their website so that their posts automatically appear on their homepage, allowing them to harness their social media presence and bring readers back to their website. And when visitors do visit the site, they’ll find numerous calls to action encouraging them to schedule a demo.

Results

Within days of launching the new website and Google Ad campaigns, ABM began getting demo requests at a rate they’d never seen before. Due to a spike in Covid cases in India, they continue to generate new leads overseas while also attracting interest from healthcare practitioner groups in the U.S. along with caregivers.

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CAMPAIGN PLANNER

There’s a lot of buzz about digital marketing, search optimization and paid digital advertising these days. If you are interested in growing your business but don’t know where to start, we’d love to hear from you.