Lindstrom Restoration provides fire, water and storm damage restoration to homeowners in the Minneapolis / St. Paul area. They came to us seeking a revamped web presence along with a targeted SEO strategy. Their goals included driving more homeowners to their website through Google Search over time and converting them more effectively once they landed on the site.
We started by designing a functional, mobile-friendly website in WordPress. We included necessary conversion items such as an “Emergency” button in the header as well as easy-to-use contact forms on all relevant pages. We also identified that different users have very different needs when they land on the Lindstrom Restoration website. For this reason, we added targeted navigation elements so each user can effectively navigate to the page that suits their needs.
Our SEO strategy involves consistently adding relevant content to Lindstrom’s website and managing their Google “Business Profile” presence. Our work to enhance the exposure of their website starts with researching the terms users are searching and building content that includes these terms while sending the proper message to the potential customer.
There’s a lot of buzz about digital marketing, search optimization and paid digital advertising these days. If you are interested in growing your business but don’t know where to start, we’d love to hear from you.