Below is a collection of helpful resources to help you navigate the fast-changing digital landscape. Because our industry is filled with sales pitches and gimmicks, our promise to you is that we will provide “Value First”. We hope you find these resources helpful in your journey. If you have a question about a specific topic or an idea about a topic we should cover, we would love to hear from you.
The gap in medical marketing is structural, not tactical. Medical marketers do a remarkable amount with limited room for error: careful persona work, well-built funnels, consistent content, clean reporting. Yet
Balancing Information & Lead Generation on Medical Websites A common challenge for the website of medtech and medical device companies is balancing how much information is shared with users and
Keys to YMCA Google Business Profile Success Google Business Profile (GBP) is one of the most impactful, high-value marketing channels that YMCA branches have. Due to the inherent complexity of
How to Balance Branded YMCA Google Ads “Branded search” refers to using your company’s brand name in your digital marketing campaigns. This can help increase consumers’ awareness of your brand
Investor Marketing Priorities for Medical Companies All medical device and medtech companies, regardless of size, must appeal to their investors – something that is particularly important for startups, whose success
3 Ways to Increase YMCA Memberships with Digital Marketing The primary goal of a YMCA branch’s digital marketing campaign is usually to generate more memberships. Using numerous digital advertising channels
Support Your Medical Conference Efforts with Digital Ads There are a lot of different ways to utilize digital advertising in the medical space, from inbound marketing to Google Ads. One
How to Maximize Your Google Ad Grants Account If you operate a YMCA or other nonprofit, then Google Ad Grants are a great way to digitally advertise your organization and
How to Make the Most of Your Medical Education Resources One of the greatest additions that can be made to any medtech or medical device company’s website is a smart
Patient Marketing Priorities for Medical Companies For medical device and medtech companies, a reliable patient marketing strategy is crucial to success. The way you inform patients about your product through
Conversion rate optimization is one of the most valuable services that a digital marketing agency can provide, but many businesses overlook how much this service can benefit their campaigns. This
Google AI Overview: Everything You Should Know for SEO Recently, one of the most discussed topics in the world of search engine optimization (SEO) has become the rollout of Google
At NorthWing Digital, we engage with potential clients by providing “Value First”. Our engagements start with a conversation about your goals, not ours. From there, our team works diligently to provide an honest assessment of your current efforts and a plan to help you achieve success. Whether or not you decide to work with us, you’ll leave the conversation with a deeper understanding of your marketing efforts and actionable insights to drive your strategy forward.