Support Your Medical Conference Efforts with Digital Ads

Support Your Medical Conference Efforts with Digital Ads

There are a lot of different ways to utilize digital advertising in the medical space, from inbound marketing to Google Ads. One of the most tactical ways for a medtech or medical device company to maximize ROI is to use their digital advertising efforts to bolster their appearances at conferences and trade shows. If you’d like to learn how your company could benefit from this strategy, keep reading.

Increasing ROI from Medical Tradeshows with Digital Ads

While the COVID-19 pandemic led to a slump in medical conferences and tradeshows, these events have rebounded in popularity. The right digital advertising campaign can supplement your company’s efforts at these tradeshows and conferences, allowing you to achieve greater success in your outreach to clients and investors.

One of the best ways to improve your success at medical conferences through digital advertising is to create ad campaigns that geofence the location where the conference or tradeshow is being held. Google Ads can be used to directly serve ads to an audience in this area. During the conference, ads featuring your booth number and sharing information about your company can be shown on mobile devices to those in attendance, helping guide them to your booth.

After the show, the same information can be remarketed to users who attended the conference, continuing to spread awareness about your medical device or medtech company. These ads may continue to appear on these users’ devices even after they’ve departed the geographic location where the conference was held.

Your Partner & Guide for Digital Advertising in the Medical Space

At NorthWing Digital, we’ve already achieved successful results for our medical clients by using our digital advertising to support their appearances at conferences and tradeshows. If you’re interested in improving your ROI via targeted digital advertising, we encourage you to reach out to us today.