Optimizing Your YMCA Google Business Profile – 4 Expert Tips
Keys to YMCA Google Business Profile Success
Google Business Profile (GBP) is one of the most impactful, high-value marketing channels that YMCA branches have. Due to the inherent complexity of Google Business Profile, there are often many opportunities for improvement that users aren’t aware of. Continue reading to learn how you can maximize the use of your Google Business Profile in order to drive more memberships at your YMCA branch.
Top 4 Ways to Improve Your Google Business Profile
1. Reviews are Crucial
The importance of Google Reviews for the success of your Google Business Profile cannot be overstated. The more positive reviews your YMCA branch has, the more visible your branch will be to prospective members in your area. Creating an initiative to drive more reviews for your YMCA branch is a simple and highly effective way to increase your membership through GBP.
2. Make Sure Your GBP is 100% Complete
The first and foremost way to improve your Google Business Profile success is to make sure that the information for your profile is complete. Google consistently ranks GBPs with incomplete information lower than GBPs where everything is filled out. Filling out your entire Google Business Profile is, essentially, how you can achieve an A+ on your Google participation grade, allowing your YMCA branch to rank as highly as possible.
3. Ensure an Exact Match Between GBP Name & Branch Name
Double check that the name of your Google Business Profile is an exact match with the name of your YMCA branch. Where this can prove challenging is if your YMCA branch is named after a donor but focused on a specific geographical location. Tempting though it may be to put the name of your city in your GBP title, using a different name from the official name of your YMCA branch can cause your profile to be flagged and suspended by Google.
4. Focus Content on Your Location
While your Google Business Profile name must be identical to the name of your YMCA branch, your posts and content optimizations should be focused on the specific geographical location around your association. This is a good way to maximize the value of geographical searches made by users who wish to become members.
NorthWing Digital Can Help You Achieve Success Through Your GBP
Do you want to learn more about how you can use your Google Business Profile to improve your YMCA branch’s success? Call NorthWing Digital today if you’re interested in maximizing your GBP success.
