How Unlinked Google Accounts Can Harm Your Lead Flow

How Unlinked Google Accounts Can Harm Your Lead Flow

Recently, Google has been intensifying their policy requirements around the various marketing properties that they offer to businesses. One of these recent updates relates to how Google Local Service Ads (LSA) and Google Guaranteed accounts link to companies’ Google Business Profiles (GBP). Keep reading if you’d like to learn more about how these policy changes could impact your business’s paid digital advertising campaigns.

Why Google Unlinks GBP & LSA Accounts

First and foremost, in order to attain proper lead flow through your Google LSA account, this account must be linked to your Google Business Profile. Everything must match between these two accounts for your lead flow to be properly optimized. This can become a problem for your company if your LSA and GBP accounts unlink from one another, greatly reducing your volume of leads through LSAs.

The two most common reasons for your GBP and LSA accounts being unlinked are unmatching business names and inaccurate licensing documents, particularly those in which addresses are different between accounts. When Google discovers such discrepancies, they will unlink your accounts. If you notice a sudden decline in the volume of your business’s leads yielded from Local Service Ads, this is likely the result of Google unlinking your LSA account from your GBP.

Unfortunately, Google does not always notify businesses when these two accounts are unlinked. To determine if this is the culprit in a sudden decline in leads, check the number of reviews for both your LSA account and your Google Business Profile. If the numbers don’t match, it’s very likely that your Google accounts have been unlinked.

We Can Help Restore Your LSA Lead Flow

Do you want help to resolve issues with Google unlinking your accounts and regaining optimal lead volume through LSAs? Contact NorthWing Digital today if you’re looking for advice or assistance with this process.