How To Optimize Attorney Bio Pages For Law Firms
The Importance of Attorney Bio Pages
Some law firms make the mistake of overlooking pages dedicated to their attorneys when making a website. A well-built attorney bios page is an asset to your website that can serve as an important component of your digital marketing strategy. Keep reading if you’d like to learn how an attorney bio page can win new clients for your law firm.
How Attorney Bio Pages Attract Clients
On many law firms’ websites, the attorney bio pages are the highest engagement pages on the entire site. Attorney bio pages allow users to learn all about your attorneys before they seek your legal services. Prospective clients want to know what lawyer will be taking their case; they want to see your attorneys’ credentials and experience to determine if your attorneys will be a good fit for their legal needs. It wouldn’t be a stretch to say that the quality of your attorney bios can be the determining factor in whether or not a website visitor becomes a client.
Because so many users want to know who your attorneys are, it’s important to show them what they want to see with easily accessible and well-designed attorney bio pages. If you’ve been thinking about revamping your law firm’s website for higher quality content, the attorney bio pages are a great place to start. Include professional photographs of each attorney on your staff, along with detailed bios that include their experience and area of focus. A quote or two from your lawyers, and maybe even a video of them speaking about their approach to law, could be great additions, too.
To increase the amount of traffic coming through your law firm’s website, try optimizing your attorney bio pages for the niche practice areas that each attorney is focused on. If a lawyer has a type of case or legal issue that they specialize in, making mention of this in that attorney’s bio will result in users who are seeking help with that specific issue winding up on your page.
A Resource for Improved Attorney Bio Pages
Do you have any questions about how to structure your attorney bio pages or what content to add? Get in touch with NorthWing Digital today if you’d like our help to improve the attorney bio pages on your website.