How Law Firms Can Maximize ROI with Good Ads Landing Pages
How Law Firms Can Maximize ROI with Good Ads Landing Pages
If your law firm wants to increase your ROI for your advertising spend, make sure you utilize proper landing pages for your ads. In simplest terms, a “landing page” is any page that a user arrives at when they click on a web ad. Both a lead generation page created specifically to increase your conversions and a relevant existing page on your website can be good landing pages. Continue reading to learn how you can make the best use of landing pages as part of your digital advertising strategy.
Why Ads Landing Pages are So Important
Generally speaking, when a user performs a search and is taken to a web page on your law firm’s website that is relevant to that search, they are much more likely to be converted to a client than if they wind up on a page that’s irrelevant to their original search. Many people are generally confused and annoyed by Google Search Ads because they feel that clicking on these ads always takes them to pages that have little to do with what they’re looking for. If you can avoid this common problem by making sure that the ads landing page takes leads where they want to go, you can maximize both your conversion rate and your return on investment.
As an example, if a user searches for “business lawyer near me,” it’s important that the landing page for your business law ads takes the user to the business law page on your website. Making it as easy as possible for a user to access the services they’re looking for is the best way to encourage prospective clients to seek your legal services. If your law firm is currently seeing a poor ROI on your advertising spend, it’s likely that your ads are taking users to the wrong landing page, preventing conversions.
Need an Audit for Your Law Firm’s Advertising Spend?
At NorthWing Digital, we focus on helping our clients see the best possible return on their advertising dollars, and making sure ads link to the right landing page is a key part of our strategy. If you would like our experts to take a look at your law firm’s current advertising strategy or perform an audit, reach out to us today.