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3 Ways to Increase YMCA Memberships with Digital Marketing
The primary goal of a YMCA branch’s digital marketing campaign is usually to generate more memberships. Using numerous digital advertising channels effectively can help your YMCA branch to generate ROI by improving membership. Continue reading to learn about a few effective strategies for improving your YMCA membership marketing.
Top 3 Strategies for Successful YMCA Membership Marketing
1. Create High-Intent Membership Ads Campaign:
Creating a Google Ads campaign around high-intent YMCA membership searches is a great way to increase membership at your branch. Set up an advertising campaign focused on keywords like “YMCA membership” and “YMCA pricing” to make sure your branch appears in searches by people in your area who are looking to become members. Link these targeted ads to a landing page that makes it as easy as possible for users to sign up for membership at your YMCA. This can drastically improve your conversion rate for memberships.
2. Prioritize Membership & Program Pages in SEO Campaign:
While it may not be as immediately effective as Google Ads, an organic SEO campaign can be hugely successful for your YMCA branch in the long term. For your organic SEO campaign, prioritize membership and program pages on your website. People who are interested in signing up for your association are most likely to visit pages about membership and pages about the specific programs offered at your YMCA, so focusing your SEO efforts on these pages will yield the best results.
3. Streamline Sign Up Process:
The simpler your YMCA’s member sign-up process is, the more members will sign up. Of course, your association needs to gather some information from new members, but it’s important to only ask for the most essential information to avoid overwhelming possible members. Users are often reluctant to give out too much information online, so only asking them for necessary info increases the likelihood that they will complete the sign-up process to become new members.
Experienced YMCA Digital Marketing Company
At NorthWing Digital, we specialize in helping YMCA branches to increase their membership through search engine optimization and paid digital ads. Get in touch with us today if you’d like our help to improve new member outreach through digital marketing strategies.