3 Ways to Improve Lead Volume in Google Local Service Ads (Google Guaranteed)

The Benefits of Google Guaranteed & Local Service Ads

In case you’re unfamiliar, to be “Google Guaranteed” is to be verified as a reputable business by Google, guaranteeing the quality of your services to customers. Once you’re Google Guaranteed, you’ll be able to run Local Service Ads (LSAs) that allow you to attract more local business for a lower spend. Continue reading if you’d like to learn more about the value of LSAs and why you should get a Google Guaranteed Badge.

3 Ways to Get More Leads with Google Guaranteed & LSAs

A Google Guaranteed business can run Local Service Ads, which are often half the cost of conventional Google search ads. With LSAs, you’ll be able to drive the lowest cost, highest quality leads of any form of digital advertising. However, there is one drawback: you’ll have less control over your ads.

With a conventional Google advertising campaign, you have the ability to pick the exact keywords that you want to show up for, giving you control over the optimization of your digital marketing campaign; when your business is Google Guaranteed, Google reserves more control over who the volume of leads is sent to. To resolve this issue, here are three ways to improve your lead flow through Google Guaranteed:

1. Proper Dashboard Management

The first and most important way to improve your lead flow from Local Service Ads is to properly manage your inbound leads and your LSA dashboard. If you’re generating leads through Google Guaranteed, it is extremely important to diligently mark all of those leads as booked and completed. Companies that are meticulous about managing their inbound leads in their LSA dashboard will always be given a higher volume of leads than those that don’t. Google rewards your attentiveness to the leads that Google LSAs are generating, and properly managing the dashboard will allow you to get more leads.

2. Higher Budget

Another great way to generate more leads through Google Guaranteed is to give your LSAs a competitive budget. Many business owners are wary of doing this because they’re afraid they’ll end up spending more than they want to. In reality, it’s rare that you’ll spend your full budget, and Google consistently drives a higher proportion of leads to accounts with higher LSA budgets. This isn’t to say that doubling your budget will instantly double your leads, and it’s important to calculate how much your company can afford to spend, but a higher LSA budget will usually be beneficial to your digital marketing efforts.

3. Minimize Lead Disputes

A third way to increase your lead flow through Google Guaranteed is to minimize lead disputes. Processing and verifying lead disputes is time-consuming for Google staff and, because of this, businesses that frequently dispute leads will generally receive less leads than businesses that don’t. This doesn’t mean that you have to pay for every unqualified lead, but it is best to dispute leads sparingly if you want to get the most out of your LSAs. Because LSAs are cheaper than normal Google search ads, paying for a few unqualified leads is better than disputing every bad lead and reducing your lead flow as a result.

Google Guaranteed is a Great Tool for Digital Marketing

If you’re in an industry that Google Guaranteed is offered for, getting guaranteed and running Local Service Ads can be incredibly beneficial for your business. To learn more about Google Guaranteed and how to maximize your lead flow, please reach out to NorthWing Digital today.