How We Connected

Lifecore approached us at a transformative time in their business journey. They were in the process of refreshing their brand and devising a strategy to modernize their online presence. While they had an existing vendor managing their digital advertising campaigns, they lacked direct visibility into the campaigns’ performance and ROI. Through a series of in-depth discussions, we developed a comprehensive plan to revamp Lifecore’s corporate website and restructure their digital marketing efforts to maximize impact and drive measurable results.

How We Delivered

Our first priority was to rebuild Lifecore’s company website. The directive was clear: they wanted to break away from the traditionally clinical and corporate look prevalent in their industry. We focused on integrating their updated branding into a modern, visually striking website with an intuitive, well-organized flow of information. Collaboration with Lifecore was key during the design process to ensure we prioritized user experience, guiding visitors seamlessly through each segment of their business.

A critical focus was highlighting Lifecore’s pharmaceutical products while also clearly showcasing their contract manufacturing services. This dual emphasis ensured that both core areas of their business received the attention they deserved.

Simultaneously, we conducted a thorough analysis of Lifecore’s existing digital advertising campaigns. Our research revealed that the targeting strategies were too broad, diluting campaign effectiveness. We restructured their digital marketing approach to focus on high-value niche terms and concentrated efforts on Google and LinkedIn—platforms best suited to reach their target audience. This refined strategy eliminated wasted ad spend, significantly improved ROI, and provided Lifecore with clear, actionable insights into campaign performance.

How We Helped Lifecore Biomedical Succeed

We partnered with Lifecore during a pivotal phase of their growth, successfully overhauling both their website and digital marketing strategy. The new website sets Lifecore apart in their industry, combining modern aesthetics with user-friendly design. Our targeted digital marketing strategy has driven measurable ROI, optimizing ad spend and enhancing campaign transparency.

We are proud to have played a role in Lifecore’s evolution and look forward to supporting their continued growth and success.