How We Connected
Homeshield reached out to us through a mutual connection with an industry consultant, seeking a large-scale digital marketing engine to fuel their extraordinary business growth. Their objective was clear: generate a high volume of leads as efficiently as possible. After exploring other agencies, they found that none could deliver the scale required to sustain their rapid expansion—until they found us.
How We Delivered
Following an in-depth market analysis, we developed a digital advertising strategy focused on maximizing direct lead generation while prioritizing the lowest-cost channels. Homeshield’s primary market advantage—high population density—became the foundation of our approach. As long as we maintained an optimal cost per lead and executed precise geographical targeting, the potential for scalable lead generation was virtually limitless.
Our strategy seamlessly integrated Google Local Service Ads and Google Search Ads to drive inbound leads, boost paid visibility in Google Maps, and safeguard Homeshield’s brand presence in search results. Through rigorous testing and optimization, we identified the most effective allocation of ad spend. Once we validated the approach, we scaled up the budget—and the results followed. Homeshield’s internal teams expanded to accommodate the surge in leads, and their commitment to managing inbound inquiries further amplified the success of our strategy.
How We Helped Homeshield Succeed
Through our collaboration, Homeshield now operates a powerful, predictable lead-generation engine that fuels continued business growth. In an industry where success hinges on a steady stream of inbound leads, they have solidified their position as a market leader—both in acquiring new customers and retaining existing ones.
We’re honored to partner with Homeshield and look forward to contributing to their ongoing success.
At NorthWing Digital, we engage with potential clients by providing “Value First”. Our engagements start with a conversation about your goals, not ours. From there, our team works diligently to provide an honest assessment of your current efforts and a plan to help you achieve success. Whether or not you decide to work with us, you’ll leave the conversation with a deeper understanding of your marketing efforts and actionable insights to drive your strategy forward.