How We Connected

Hellmuth & Johnson approached us through a mutual industry contact with the goal of enhancing the efficiency of their digital marketing efforts. At the time, they were in the process of rebuilding their corporate website and needed a focused, ROI-driven digital marketing campaign to support the firm’s growth. Internally, they had identified key, high-value practice areas that were prime candidates for growth through search marketing. They sought a strategic partner who could effectively plan and execute a campaign to boost inbound traffic and generate quality leads for their website.

How We Delivered

Our strategy began with in-depth research on each prioritized practice area to identify search trends and assess the potential value of Google Ads. While we confirmed that each selected practice area was well-suited for paid digital advertising, our research also highlighted specific keyword combinations and niche focuses to avoid. This allowed us to concentrate the campaigns on high-value searches from the outset, delivering measurable results almost immediately.

In parallel, we developed a comprehensive strategy to enhance the firm’s organic search performance. We started by seamlessly transferring all existing SEO value from their old website to the new, updated site. Next, we collaborated with subject matter experts within the firm to optimize past, current, and future content for SEO. This partnership led to a significant increase in search engine traffic, driving thousands of new visitors to the site each month. Additionally, we optimized each practice area page to ensure Hellmuth & Johnson dominated search results for high-intent, local search terms.

How We Helped Hellmuth & Johnson Succeed

Hellmuth & Johnson is renowned for their iconic building, prominently located at one of the busiest highway interchanges in Minneapolis. Through our collaboration, they now have a digital presence that matches the impact of their physical location and extends far beyond the Minneapolis area. We are proud of the results we have achieved together and excited to continue supporting one of Minnesota’s fastest-growing law firms on their journey to sustained digital success.