CMP Attachments is a company that manufactures and distributes American-made attachments for excavators and other heavy machinery. NorthWing Digital has helped CMP Attachments increase their web presence through a combination of SEO and paid digital ads. Our team is running multiple campaigns, including Google search and display ads, YouTube ads, and written web content to help the client generate more leads.
How We Connected
CMP Attachments approached us in 2019 during a period of rapid business growth with a clear mission: to dominate the digital landscape for hydraulic equipment attachments. Having recently expanded their facility and launched multiple new product lines, they needed a strategic partner to drive their online presence and accelerate growth. After in-depth discussions about their goals, we developed a high-impact digital campaign focused on their success.
How We Delivered
Our strategy combined organic search engine optimization (SEO) with a highly targeted Google Ads campaign designed to generate inbound traffic and leads—especially for CMP’s highest-value products. Through research, we discovered that advertising costs were similar for both high-end and smaller hydraulic attachments. Recognizing the opportunity, we prioritized campaigns for the highest-return products, delivering exceptional results.
To further enhance visibility, we developed an inbound search strategy targeting users searching for attachments based on machine compatibility. Our research revealed that customers frequently searched for their specific machine model followed by the type of attachment they needed. Leveraging this insight, we created a dedicated website section focused on machine compatibility, which has since become an SEO powerhouse—driving thousands of organic visits from highly relevant users.
As marketing success took hold, we embarked on a full-scale website redesign. Our team developed a new WordPress website featuring high-impact visuals of CMP’s products in action, a comprehensive product catalog with detailed specifications, and an integrated video library showcasing their top-tier equipment in use.
How We Helped CMP Attachments Succeed
Through our partnership, CMP Attachments has evolved from a founder-led small business to a global force in the hydraulic attachments industry. By translating their business momentum into digital success, we have helped them scale their reach and impact. We’re proud to support CMP in their explosive growth and look forward to continuing this journey together.
At NorthWing Digital, we engage with potential clients by providing “Value First”. Our engagements start with a conversation about your goals, not ours. From there, our team works diligently to provide an honest assessment of your current efforts and a plan to help you achieve success. Whether or not you decide to work with us, you’ll leave the conversation with a deeper understanding of your marketing efforts and actionable insights to drive your strategy forward.
