How We Connected

Canterbury Park approached us with the opportunity to completely rebuild their website and lay the foundation for a new digital marketing strategy. Traditionally, they had relied on local media for most of their advertising. Their existing website was outdated and needed a modern overhaul. Our goal was to create a dynamic, user-friendly platform that effectively showcased Racing, Casino, and Events while aligning with Canterbury Park’s evolving brand. Through in-depth discussions, we collaborated closely to develop a plan that would elevate their digital presence to the next level.

How We Delivered

Our approach began with a full-scale redesign of Canterbury Park’s corporate website. Simultaneously, they were undergoing a rebranding process to modernize their digital and on-site assets. We worked closely with Canterbury’s branding partner to ensure the new website reflected their refreshed identity.

With racing season approaching, we seamlessly transitioned from strategy to execution, delivering a sleek, well-organized website that enhances Canterbury Park’s online presence.

Beyond the website, we also crafted a comprehensive digital marketing strategy designed to increase brand awareness and drive foot traffic. Our approach balanced the three core pillars of Canterbury’s business—Casino, Racing, and Events—by implementing a targeted strategy across Meta and Google advertising. This multi-faceted campaign successfully engaged potential customers at every stage of their online journey, resulting in increased visibility and higher traffic across all business segments.

How We Helped Canterbury Park Succeed

When Canterbury Park set out to rebrand, revamp their website, and enhance their digital advertising efforts, they needed a partner who could execute swiftly and effectively. Our team quickly adapted to their needs, ensuring that all elements of the project were delivered on time and to the highest standard.

The result? A highly successful racing season and a revitalized digital footprint that continues to generate long-term value. Today, Canterbury Park stands stronger than ever online, with a modern website and a digital marketing strategy that drives sustained growth.