How We Connected

Burns Engineering approached us with a clear goal: to redesign their outdated corporate website. Their existing website served them well during its lifespan, but their needs as a company evolved and they now needed a true online product database with the ability to order products. Another key driver of the project was the need to integrate a third-party configurator, enabling users to custom-configure products with ease. Once the project was complete, Burns Engineering needed a partner to help with the maintenance and digital marketing to ensure long term stability and ROI.

How We Delivered

Our process began with an in-depth collaboration to understand Burns Engineering’s product catalog and determine the most intuitive way to structure it online. We organized their products by industry and function, then allowing users to filter by attributes and quickly find the most relevant options. Given the complexity of their catalog, getting this right was critical to ensuring a seamless user experience.

To further streamline the buying process, we integrated a “Configure Part” feature. Users selecting a product are directed to a third-party configurator, where they can customize every applicable aspect of their selection. This functionality sets Burns Engineering apart from competitors by simplifying and accelerating the purchasing journey.

Because each order requires verification before purchase, we implemented a “Quote Cart” rather than a traditional E-Commerce checkout. This feature allows users to complete a purchasing workflow while enabling Burns Engineering to verify the feasibility and accuracy of each order before processing payment.

After launching the redesigned website, we developed an ongoing maintenance and digital marketing strategy to ensure long-term success. Our approach combines Search Engine Optimization and Google Advertising to attract high-intent users actively searching for Burns Engineering’s specialized products.

How We Helped Burns Engineering Succeed 

This redesign marked Burns Engineering’s first major website overhaul in over a decade. Their customers were familiar with the old site, making a smooth transition essential to maintaining business continuity. Our team delivered a modernized digital experience that improved usability for existing customers while also attracting new customers and driving increased sales through our digital marketing efforts.

We are proud to have helped Burns Engineering achieve these milestones and look forward to continuing our partnership to support their long-term growth.