Burns Engineering

Burns Engineering is a manufacturing company that creates cutting edge temperature measurement devices for many industries, ranging from pharmaceutical to aerospace. To help improve their web presence, Burns Engineering brought in NorthWing Digital to create a custom website design with innovative ecommerce features. Our team is also managing SEO and digital ad campaigns for Burns Engineering to improve the client’s monthly lead generation.
  • A clickthrough rate of 6%
  • An average cost-per click of $5
  • 4,400 clicks to website since may 2022
  • +3,208 position improvement in keyword rankings
  • 21% growth in new users

Strategy and Execution:

Burns Engineering partnered with NorthWing Digital for assistance to update their website in order to showcase a full product catalog and use it more effectively as a sales tool. The main goals of this collaboration were to improve the clients’ image within their industry and tactically increase the amount of quote requests and sale orders coming through the website. Our team built a new website with a custom design and added ecommerce-type features to make it easier for site visitors to seamlessly request pricing and specifications about specific products before ordering.
NorthWing Digital is also working to expand Burns Engineering’s web presence using SEO and digital ad campaigns. Our Google Search Ads and SEO work for the client’s website both involve focusing on highly relevant keywords targeted at specific markets, allowing for improved lead generation.
With help from NorthWing Digital, Burns Engineering has enjoyed substantially increased searchability and sales velocity. Our continuing digital ad and SEO campaigns continue to generate new leads for the client each month. We strive to help Burns Engineering spread their reputation as a premium manufacturer of temperature sensors and expand their customer base.
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