Nor-Son Custom Builders

Nor-Son Custom Builders is a custom home building company that constructs luxury houses for clients throughout Minnesota. Nor-Son approached NorthWing for a website development project that focused on incorporating better visuals to showcase the client’s amazing work. We’re continuing to help Nor-Son improve searchability and visibility to prospective clients with an ongoing SEO campaign.
  • +4,055 position improvement in keyword rankings
  • Monthly organic traffic has increased by 302% - a growth from 287 users per month to 1,156 user per month
  • 195% increase in pageviews
  • 56% increase in session duration
  • 64% decrease in bounce rate

Strategy and Execution:

Nor-Son Custom Builders came to NorthWing Digital for help to develop a new website that would be easy for their internal marketing team to edit and update. The new website was designed with a primary emphasis on the exceptional visuals of their projects. Our team implemented a video home page carousel that shows some of the client’s completed work and created the Our Work page to focus on individual projects so that interested users could view each portfolio separately to learn and view more.
In addition, NorthWing Digital has developed an ongoing SEO campaign for Nor-Son Custom Builders that incorporates target keywords and new content onto the website to increase the site’s searchability and generate more qualified leads.
By helping Nor-Son Custom Builders to build a new website that perfectly reflects their brand and their capabilities to customers, NorthWing Digital has drastically increased site traffic and lead generation for the client. These efforts have been bolstered by an ongoing SEO campaign. We hope to help Nor-Son continue to grow their business and establish themselves as one of Minnesota’s most acclaimed custom home builders.
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