Heller & Thyen

Heller & Thyen is a St. Cloud, MN based law firm practicing multiple areas of law including criminal defense, bankruptcy, and personal injury. To help connect the firm with more clients, NorthWing Digital has been operating both Google Ads and Local Service Ads campaigns. To bolster our digital advertising efforts, our team is also creating written SEO content for Heller & Thyen on a monthly basis.
  • 8.2% conversion rate - 17% higher than industry average
  • 753 leads from google ads and another 686 from LSAs
  • Our LSAs were the first to display in relevant search results 61% of the time
  • +7,121 position improvement in keyword rankings
  • Monthly organic traffic has increased by over 377%

Strategy and Execution:

With a combination of digital advertising and SEO, NorthWing Digital has helped Heller & Thyen connect with a much larger number of clients through their website. Using both Google Ads and Local Service Ads, our team has helped the client appear more frequently in relevant searches, driving increased traffic to the site. Our SEO campaign has involved integrating target keywords into Heller & Thyen’s existing web content as well as producing new written content about the firm’s practice areas to help them better resonate with their target service areas.
NorthWing Digital’s SEO and web advertising campaigns have drastically increased Heller & Thyen’s web presence and searchability. Through our ongoing efforts, we hope to help Heller & Thyen continue to uphold their reputation as a trusted local law firm and take on more new clients to steadily grow their practice.
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