What is the Most Important Digital Marketing Metric?

Conversion Rate: The Most Important Metric in Digital Marketing

When it comes to digital marketing, there’s no clear consensus on what the most important metric is. Arguably the most important metric – and the one that most often seems to be ignored – is the conversion rate of a website.

In case you didn’t know, a conversion rate is the percentage of people that contact your company after visiting your website. Keep reading to learn why your conversion rate is so important to the success of your digital marketing.

Why Your Conversion Rate Matters So Much

Traffic to your website is crucial and, ideally, you’ll be able to convert a large percentage of that traffic into leads. Driving search traffic to your website costs money and, if most of that traffic isn’t being converted into leads, you’re not getting a good return on investment. This is why it’s paramount to pay close attention to your conversion rate.

Many digital marketing campaigns focus on bringing more search traffic to a website, but focusing on increasing your conversion rate is often a better strategy. For example, let’s say you have a 10% conversion rate for your website. This means that one out of every ten visitors to your site is turning into a lead and contributing money to your business. Rather than trying to double traffic to your website, it might be most cost-effective to try to double your conversion rate. With a 20% conversion rate, one out of every five visitors to your website is generating revenue for your business. In simplest terms, by increasing your conversion rate, you’ll be directly increasing your ROI.

Follow these simple tips to improve your conversion rate:

  • Add a form on your website in a more prominent place.
  • Add a phone number to your website in places that are more noticeable.
  • Use software like Unbounce to create a landing page that’s focused on conversion rate improvement.
Improve Your Conversion Rate to Improve Your ROI

Improving your conversion rate is one of the best digital marketing strategies to improve your profits. Contact NorthWing Digital today if you’re interested in learning more about how to improve your website’s conversion rate.