Case Study

Pro Tree Outdoor Services

Pro-Tree Outdoor Services

Services Provided

Google Ads, SEO, Facebook Ads

Client Goals

Pro-Tree built a great tree care company based on word-of-mouth and providing great service to their customers. Their primary goal was to grow their business at a more accelerated rate through organic SEO and paid digital advertising.

Our Strategy

Our highest priority when we began working with Pro-Tree was to create a short-term plan to increase lead volume. We started by developing a targeted Google Ads strategy focused on homeowners needing tree trimming, tree removal and stump grinding services. Because of the immediate ability to purchase advertising through Google Ads this strategy began generating a high number of leads in a period of time. With this strategy in place, we were able to start working on a long-term Search Engine Optimization strategy to grow Pro-Tree’s organic traffic in the service areas they focus on.

Over time we have continually optimized Pro-Tree’s Google Ads campaign to improve both reach and efficiency. We have also developed an SEO strategy that consistently and predictably increases their organic search traffic. In addition to this, we have implemented a reputation management solution to help increase the number and quality of reviews on Google and Facebook.

Results

Our work with Pro-Tree has resulted in an entirely new lead channel through the web that has produced significant growth. Our campaigns consistently generate revenues in excess of $200,000 per year with a high return on investment. We look forward to many more years working with Pro-Tree and helping them grow their business through digital marketing.

$34

Average Cost Per Lead

32

Service Areas Optimized

132%

Increase in Organic Traffic

9x

Return On Investment

We used to be heavily invested in expensive and ineffective print and mail marketing. We now have the team at NorthWing Digital handling all of our online and web-based marketing. We have seen exceptional growth and success while working with them and have been able to increase our top and bottom line! They are always very responsive to phone calls and emails usually getting back to us immediately responding with great attention to detail and effective practical solutions to solve our problems.

– Ashley Boys