Case Study

Lindstrom Restoration

Lindstrom Restoration

Services Provided

SEO, Web Design

Client Goals

Lindstrom Restoration provides fire, water and storm damage restoration to homeowners in the Minneapolis / St. Paul area. They came to us seeking a revamped web presence along with a targeted SEO strategy. Their goals included driving more homeowners to their website through Google Search over time and converting them more effectively once they landed on the site.

Our Strategy

We started by design a functional, mobile-friendly website in WordPress. We included necessary conversion items such as an “Emergency” button in the header as well as easy-to-use contact forms on all relevant pages. We also identified that different users have very different needs when they land on the Lindstrom Restoration website. For this reason, we added targeted navigation elements so each user can effectively navigation to the page that suits their needs.

Our SEO strategy involves consistently adding relevant content to Lindstrom’s website and managing their Google “My Business” presence. Our work to enhance the exposure of their website starts with researching the terms users are searching and building content that includes these terms while sending the proper message to the potential customer.

Results

After the website redesign and SEO strategy, Lindstrom Restoration is seeing enhanced traffic to their website and increased conversions for potential customers interested in their services. Overall, their enhanced web presence has resulted in significant growth in business from their website.

87%

Increase in Search Traffic

64%

Increase in Website Engagement

55%

More Web Leads

49%

Increase in Time On Website

We can tell that the SEO is kicking into full gear. We have confirmed 3 large projects that came from a quick google search for “Fire Damage Repair Contractor” etc. Some of these appear to be great projects. Thank you for all that you are doing.

– Mike Lindstrom