Case Study

Health Foundations

Health Foundations

Services Provided

Google Ads, SEO, Web Design, Web Development

Client Goals

Health Foundations is in the extremely competitive market of offering a natural birth environment to expectant mothers who wish to give birth outside a traditional hospital in a more intimate setting. Health Foundations truly provides the best experience to new mothers and came to us wanting to spread that message to new patients. We identified SEO and Google Ads as the primary channels to connect with expectant mothers searching for a natural birth experience.

Our Strategy

We began our research by finding what set Health Foundations apart from their direct competitors as well as large hospitals. Once we identified these factors we were able to determine how potential customers were searching for a natural birth center. We then created a strategy of both onsite and offsite search engine optimization to improve Health Foundations organic search traffic. In addition to this, we crafted a targeted Google Ads strategy to attract users searching for a different birth experience.


Since we began our marketing strategy for Health Foundations, they have enjoyed an increase in search rankings, web traffic and leads from both organic searches and paid digital advertising. They are ranking above their competitors in their primary service areas and driving high-quality, low cost leads through Google Ads. Health Foundations no longer needs to worry about their search engine positioning or lead flow through the web. They have a predictable, scalable means to connect with new potential patients.


Increase in Search Rankings


Increase in Website Engagement


More Google Ads Leads


Reduction in Google Ads Spend

NorthWing Digital has done and continues to do a fantastic job with our website! They are efficient and creative.

– Aubrey Wicks